Create radio programming people will talk about.
Your sales staff will have a story to tell.
Advertisers will take note of “the station with all the LOCAL VOICES”
Now a quiz:
Which is more interesting to most people at the workplace ”water cooler” today:
a. Hearing the latest song from Jay-Z or U2?
b. Hearing about which republican lawmaker is fighting with Obama?
c. Hearing the voices of several people in your local area complaining about the same traffic jam you drove through today?
2. Which topic is most likely to cause talk in your office today:
a. Obama’s health and human services nominee?
b. The latest “new release” from Kieth Urban?
c. The woman who called 911 when McDonalds ran out of McNuggets and callers talking about how fast food restaurants mess up orders in YOUR area?
One more. Which is more FUN: (remember “fun”, we used to create it on radio):
a. Hearing about the pork in the stimulus bill?
b. Hearing “Two for Tuesday” from Jimi Hendrix?
c. Hearing eyewitnesses to a live wild cougar sighting in your neighborhood?
One choice is from dead music radio.
One choice is from “let’s imitate Rush” radio.
One choice is the simple opportunity to relate and interact with a local audience.
C is correct if you seek programming that will create stars on your radio station and piles of cash for you.
Tags: Radio quiz, radio sales, talk radio
March 26, 2009 at 7:49 am |
Dead on the money, Dan — So why do so few stations and (no)personalities do these things? With the current mind-set of talk radio hosts and station PDs, you’re bound to see a collapse like newspapers. Radio needs, too, to change their business model (or recapture things they’ve known but forgotten in the past).
I heard someone say the other day “We don’t advertise because we don’t like talk radio.” The sales rep didn’t fight it. She says, “I get that a lot.” (not even a simple, “but your customers might” — some great training there, btw –)
However with the stigma on talk radio left by what you call “Let’s imitate Rush” Radio, I’m not surprised that the sales rep and the potential advertiser don’t “get it” -
Keep Rockin’ it on thetalkradioreport